Quarterly report pursuant to Section 13 or 15(d)

Intangible Assets

v3.21.2
Intangible Assets
9 Months Ended
Jun. 30, 2021
Intangible Assets  
Intangible Assets

Note 5 – Intangible Assets

Purchase of Customer List – Underhill

On March 8, 2019, the Company purchased a customer list from Underhill Holdings, LLC, doing business as Fly the Whale, a seaplane operator that previously competed with Blade on one route between Manhattan and Long Island (“Underhill”). Underhill agreed to refrain from marketing its by-the-seat services to the customer names sold to Blade and refrain from offering by-the-seat services that are competitive with Blade. The Company paid Underhill $250 in cash for this customer list. Blade is amortizing the customer list using the straight-line method over its estimated useful life of five years. Blade has other pre-existing arrangements with Underhill, including capacity agreements for the utilization of certain amphibious seaplane and helicopter operator activities (See Note 9).

Purchase of Blade Domain

On December 16, 2020, the Company purchased the website domain “Blade.com” for $503 in cash. Blade has recorded the purchase of the domain as an indefinite lived intangible asset, subject to impairment testing at least annually. As of June 30, 2021, the Company did not deem impairment of its website domain necessary.

Intangible Assets

The following table presents information about the Company's intangible assets at:

    

June 30, 2021

September 30, 2020

    

    

Gross

    

    

    

Gross

    

    

Carrying

Accumulated

Carrying

Accumulated

Amount

Amortization

Net

Amount

Amortization

Net

Intangible assets

Estimated useful life

Customer list

5 years

$

942

$

(554)

$

388

$

942

$

(414)

$

528

Domain name

Indefinite

 

503

 

 

503

 

 

 

Trademarks

10 years

 

6

 

(2)

 

4

 

6

 

(1)

 

5

Total

$

1,451

$

(556)

$

895

$

948

$

(415)

$

533

For the three months ended June 30, 2021 and 2020 amortization of its finite-lived intangible assets were $48 and $48, respectively. For the nine months ended June 30, 2021 and 2020 amortization of its finite-lived intangible assets were $142 and $142, respectively.